High Street Ledger · the vegan ledger
The Vegan Ledger
kitchens / Forest Gate

Shinde's Pure Veg East Ham

312 High St N, London E12 6SA, UK4.3 (577 reviews)020 3409 4441websitemap

The East Ham branch of Shinde's Pure Veg, distinguished by authentic Mumbai street food — reviewers call the vada pav 'the real deal' — plus careful kids'-spice handling and group-friendly service from named staff.

Why it's listed: Shinde's second branch on High St North E12 (adjacent East Ham) — same small local pure-veg brand, distinct location worth its own profile.

voice 1

The business claims it

Structured facts from the listing and website.

Cuisine style
Mumbai-style street food (vada pav, dahi puri) plus pure-veg mains, Indo-Chinese and momos.
'proper Mumbai-style street food'; 'explaining to me every type of momo'reviews
Kitchen-wide dietary regime
Pure vegetarian ('Pure Veg' in the name).
'Shinde's Pure Veg East Ham'; vegetarian_restaurantname+types
voice 2

Customers reveal it

Recurring signal mined from real reviews — with receipts.

Occasions customers use it for
Mumbai street-food fix · groups & family dinners · post-mandir meals
'visited Shinde's Pure Veg after visiting the mandirs'; 'group of 6–7 female friends… wonderful experience'reviews
Dishes customers name repeatedly
vada pav · dahi puri · momos · manchurian fried rice
'as a true Mumbaikar… this was the real deal'; 'fried rice was on the top the manchurian one'reviews
Recurring caveats in reviews
runs spicy by default · pani puri portion size
'a little bit on the spicy side'; 'please give puri a little bigger'reviews
Service character as customers describe it
Polite and attentive even at capacity (Jay and Jaya named); kids' no-spice requests taken seriously — even printed on the bill.
'exceptional service provided by Jay and Jaya'; 'it has been printed on the bill too'reviews
voice 3

Only the owner knows it

Questions we hold for the kitchen itself. Unanswered until they answer.

Real vegan protocol
Which dishes are vegan as standard, and which can be veganised? How do you handle ghee, dairy and shared utensils when a customer asks for vegan?we're holding this question for the owner.
Origin story
When did the business start, who founded it, and why? (If there are multiple branches, how do they relate?)we're holding this question for the owner.
Owner/chef background
Who runs the kitchen and what's their background or training?we're holding this question for the owner.
Sourcing & made-in-house
What do you make in-house from scratch, and where do your key ingredients come from?we're holding this question for the owner.